By Jack Rico
09.5.2013 | By Jack Rico |
Like with every company, things once in a while need to be refreshed. In the case of Yahoo!, it was time for the iconic logo to meet its maker and say goodbye to the cyberworld and welcome in a new one. But does anything classic ever need refreshing? Does “The Wizard of Oz” really need to be in 3D? Would people have been fine without a rebrand?
I personally think it lacks character and zest compared to the original one. But I’m sure Yahoo! CMO Kathy Savitt will say to me, “you’ll get used to it and come to appreciate its beauty”. But what do I know about design. I never went to school for it. I do have eyes though and I can describe what I feel.
According to Yahoo! CEO Marissa Meyer, “We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.”
Below is the introduction video to it. You be the judge – Do you like the new ‘Yahoo!’ logo?