By Jack Rico
If you were to ask any theater fan what is the show they are most looking forward to seeing this year, a large majority will probably tell you ‘Evita’. Why? One name. Ricky Martin. Word of mouth has been so widespread on his co-starring role that any advertising would be almost unnecessary. Nevertheless, and to be on the safe side, producers have launched their PR minions to let those who have been sleeping under a rock that – “Ricky is coming, Ricky is coming!”
The marketing blitz began on radio approximately 2 weeks ago and has expanded now onto TV. Thanks to Youtube, we got our hands on the :15 second commercial that shows Martin, nicely shaved and tan, with the other two talented leads in Argentine actress Elena Rogers and Broadway veteran Michael Cerveris (Sweeney Todd). Even though the ad is brief, it’s haunting. The musical is gaining momentum and by the time it opens on April 5th, it’ll become an event.
Have a look below at the first ‘Evita’ on Broadway television commercial starring Ricky Martin.
Synopsis: Eva Perón used her beauty and charisma to rise meteorically from the slums of Argentina to the presidential mansion as First Lady. She won international acclaim and adoration from her own people as a champion of the poor, while glamour, power and greed made her the world’s first major political celebrity. EVITA tells Eva’s passionate and tragic story through Tim Rice and Andrew Lloyd Webber’s most dazzling and beloved score, which includes “Don’t Cry for Me Argentina,” “Another Suitcase in Another Hall” and “High Flying Adored,” together with “You Must Love Me,” the Oscar-winning hit from the film EVITA.