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First look at Latino villain ‘EL MACHO’ in ‘Despicable Me 2’

Universal Pictures has unveiled a first look at the super Latino villain El Macho from the upcoming “Despicable Me 2” movie who will be voiced by Benjamin Bratt after Al Pacino left the film. Check out the image below.

In the new movie, Gru (Steve Carell) is recruited by the Anti-Villain League to help deal with a powerful new super criminal.

“Despicable Me 2” is set to hit theaters on July 3rd.

Universal Pictures has been one of the few studios that really takes into consideration targeting the Latino demographic, evident in films like “Mama” and the “Fast and Furious” franchise, which have owed their successes at the box office Latino moviegoers. “Despicable Me 2” has now created a Latino character to fill the screen with diversity and attract Latino kids to the theaters.

The first movie hit theaters back in 2010 and ended up grossing $543 million on a $69 million budget, becoming the 10th-biggest animated film in US history. Meanwhile, the studio is also working on the “Minion” spin-off, which will star Sandra Bullock as a villain bent on world-domination. “Minions” is set to hit theaters on December 19th, 2014.

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