By Jack Rico
Spider-Man is coming back home, so to speak. In celebration of the release of The Amazing Spider-Man on July 3, 2012, starring Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field, Columbia Pictures is pulling out all the stops to make this movie not only a success at the box office, but make a difference too.
The studio has partnered with some of NYC’s premier cultural institutions to create Spider-Man Week in NYC, a seven-day calendar of events in all five boroughs. The week includes a volunteer initiative as “Spider-Man” teams with his fellow New Yorkers to give back to their community by helping out people in need.
With special events at New York landmarks from the Empire State Building to the American Museum of Natural History to the Intrepid Sea Air & Space Museum, Spider-Man Week in NYC offers a chance to celebrate the film and the city that Spider-Man loves and protects.
For a full calendar of events, fans can visit www.spidermanweeknyc.com.
The week of events kicks off on Monday, June 25 with the cast of The Amazing Spider-Man appearing on the Today Show Plaza. That evening, there will be a Spider-Man event at Forbidden Planet, and the Empire State Building will light up in Spider-Man red and blue to encourage fans to Be Amazing, Stand Up and Volunteer the next day, Tuesday, June 26th. Fans can log onto www.beamazing2012.com to register for this nationwide day of volunteering, which will support Stand Up To Cancer. With the support of NYC Service, the cast of the film will join thousands of New Yorkers to volunteer at locations throughout all five boroughs.
On Wednesday, June 27, Spider-Man will deliver the first spider to The American Museum of Natural History’s newest exhibit, “SPIDERS ALIVE!”
All week long, special events have been scheduled all across the city. The Wildlife Conservation Society Zoos will feature Spider-Man themed scavenger hunts. Spider-Man will visit children at NYC-area hospitals, in partnership with Lollipop Theater Network. Madame Tussauds New York features the new Marvel Super Hero 4D experience and will offer $10 off admission; On Location Tours will give fans a chance to see some of the locations used in filming The Amazing Spider-Man with a special web-deal on their New York TV & Movie Sites tour; audiences can check out “Wild, Wonderful Spiders” at The New York Botanical Garden; the Sony Store will offer fun giveaways; and The Amazing Spider-Man programming will be featured at The Paley Center for Media. Kids can take part in The Amazing Spider-Man-themed activities at the Brooklyn Children’s Museum (Wednesday through Friday) and the Staten Island Children’s Museum (Wednesday and Thursday); at Staten Island, visitors will also get a chance to meet Lucy, the museum’s very own live tarantula.
On Saturday, June 30th, kids can visit the Sony Wonder Technology Lab for a Sci-Tech Workshop on Spider-Man animation, where they will learn the basic techniques behind stop motion animation to create their very own unique Spider-Man animated short to take home. Also on Saturday, at the Skyscraper Museum, kids will find out what running a newspaper is like by producing their own special-edition illustrated paper. The week will conclude on Sunday, July 1st at Spider-Man Square on the Intrepid’s Pier 86 with fun activities and giveaways.
The Amazing Spider-Man will open in theaters everywhere in 3D on July 3, 2012.