02.21.2012 | By Jack Rico |
According to Deadline.com, Robert Rodriguez, FactoryMade Ventures CEO John Fogelman and Cristina Patwa will be launching El Rey Network, a cable television networl, looking to serve a U.S.-born Latino market they believe is underserved.
Tres Pistoleros, will be developing programming for El Rey, creating content across multiple platforms including reality, scripted and animated series as well as movies, documentaries, music, comedy and sports programming. El Rey will primarily be in English and showcase Hispanic producers, celebrities and public figures. El Rey Network hopes to launch by January 2014.
Rodriguez will continue to direct films but said he will take an active daily role in overseeing El Rey and Tres Pistoleros. Fogelman added that “well-known executives” will be announced in the next couple months to help run the new ventures.