When I first heard that Jennifer Lopez was becoming a TV executive, I must confess, I thought it was just marketing hype. But after a very good upfront presentation and a stream of articles on the programming front, I have to personally congratulate her for really making this new venture real.
As partner and Chief Creative Officer of NUVOtv (bicultural network for US Hispanics), Lopez is in charge of contributing programming to the network, work on strategy and assist in marketing.
I just received a video of Lopez herself talking about the new NUVOtv launch. Watch it above!