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Hugo Balta Archives -

Hugo Balta Archives -

Jack Rico


2017/05/20 at 3:35pm

‘The Highly Relevant Podcast’: Juanes Talks New Visual Album, Shakira, Reggaeton and Crossing-Over / The “Latinization” of ESPN

Welcome to episode 32 of the Highly Relevant podcast. This is the show for those of you who love to live on the intersection of American and Latino pop culture. We talk to Colombian superstar JUANES about some important questions such as why he hasn’t ever collaborated with his Colombian counterpart Shakira, why he will never ever sing reggaeton and why it’s not in him to do a English-language crossover. Also, I talk to Hugo Balta, the senior director of Hispanic Initiatives for ESPN, who is one of the executives responsible for Hispanicizing ESPN. We discuss everything from Latino accents to bilingual sports shows and everything in between. Plus, we listen to the top new songs from Latino artists and a recap of the most highly relevant US Latino stories of the week! Read More

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