We’ve been hearing about this TV pilot for sometime and it is finally here. The CW has officially greenlit Jane the Virgin starring Filly Brown star Gina Rodriguez and we have the first trailer above and a clip for you to see below!
Looks like Lifetime’s new Latina themed show Devious Maids is a bonafide hit and a bonafide hit with Hispanics too as 19% of them in total viewers nearly doubles that of Lifetime’s primetime average. In other words, 9.5% of Hispanics watch other Lifetime programming vs. 19% of them watching Devious Maids. You can attribute the success of the show to specific themes: Latina protagonists, Latino themed situations, guilty pleasure escapism and a sexy Latin vibe to the show has really become a point of engagement TV for Hispanics. Who knows how many others are watching on an iPad or On Demand added to the ratings success.Read More