You’ve heard them – Miguel, Demi Lovato, Becky G, Jennifer Lopez – all US Latino pop stars who randomly decided to sing in Spanish. Why? What were the reasons behind it? Is it a money grabbing business move or is it a genuine rediscovery of their cultural roots? Music journalist Isabela Raygoza and myself explore whether Latino music listeners buy into their strategy to reach them in their language or if it stinks of commerce.