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music marketing Archives - ShowBizCafe.com

music marketing Archives - ShowBizCafe.com

Mariana Dussan

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2013/08/01 at 4:02pm

How Selena Gomez Pushed Jay-Z Off The Billboard Top Spot

08.1.2013 | By |

So let’s get straight to the point… just how did Selena Gomez manage to beat one of the greatest acts in hip-hop and for that matter in music? If you haven’t heard, this week Selena Gomez  bumped Jay-Z’s “Magna Carta Holy Grail” off the top spot on the Billboard 200 outselling H.O.V.A  97,000 copies to 77,000 copies respectively. And just like that defeats hip-hop’s 5-week reign and makes pop music the king. Let’s just call it a combination of extremely faithful fans and smart marketing.

Here’s how it was done: Read More

Mariana Dussan

By

2013/07/31 at 3:46pm

Justin Timberlake’s New Video ‘Take Back the Night’ Marks New Era In Music Marketing

07.31.2013 | By |

For years record labels have marketed albums in a traditional way, but today in 2013 “The Times They Are a-Changin’.” In an era where the music business is suffering, innovation is the only way out!

This week was the world premiere of Justin Timberlake’s awaited “Take Back the Night” video.  The song is the first single from “The 20/20 Experience – 2 Of 2” and is in the top 10 in 20 markets on iTunes. In order to promote its debut JT’s team decided to take it to the next level and create an interactive experience for fans on http://takebacktn.justintimberlake.com/. Read More

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