08.1.2013 | By Mariana Dussan |
So let’s get straight to the point… just how did Selena Gomez manage to beat one of the greatest acts in hip-hop and for that matter in music? If you haven’t heard, this week Selena Gomez bumped Jay-Z’s “Magna Carta Holy Grail” off the top spot on the Billboard 200 outselling H.O.V.A 97,000 copies to 77,000 copies respectively. And just like that defeats hip-hop’s 5-week reign and makes pop music the king. Let’s just call it a combination of extremely faithful fans and smart marketing.
Here’s how it was done: