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Here's a look at all the new movies releasing this week in theaters along with their trailers!

Shrek Forever After Archives -

Shrek Forever After Archives -

Pau Brunet


2010/06/07 at 12:00am

Monday Box Office: ‘Shrek 4’, three’s a charm

Monday Box Office: 'Shrek 4', three's a charm

This week come to the screen four strong releases but none with options to reach the first position, a position he has held comfortably Shrek Forever After. In the third week introduced the lowest down top10, 41%, and totals $ 25M and a total of $ 183M. The film has surprised this week to present a slight decrease just as a kind of negative weekend in general. This track has been negative for the other two options segment, Prince of Persia and Marmaduke. Now Shrek has just enough time to take advantage of the stretch, because in some great competitor will Toy Story 3. Word of mouth from the Dreamworks movie not made of steel and therefore it is easy to think that will be very weak before the Disney film.

On their own, Prince of Persia falls more than expected, 53% to $ 13.9 M and even below the 60M in the U.S., while Marmaduke has raised only $ 11.3 M despite leaving with more than 3,200 cinemas . The film has lacked some bad data matching The spy next door or Furry Vengeance. The promotion was colorful but not spectacular and this may translate into a little hold up the $ 25-27M.

Of the premieres this week, more strongly shining were the two comedies, Get him to the Greek and Killers, and both are what have been the best results. The first complies with the long awaited, $ 17.4 M in 2.697 theaters with an average of $ 6.400, the second is placed in the $ 16.1 M, slightly higher than previously thought and much better than expected with Friday’s data . With 2.859 copies, his average is placed in a room right $ 5,600.

Get him to the Greek achieves a success because it has been successful to be a decent offer from sector 20 to 35 years pro-comedies like thugs as Role Models or Forgetting Sarah Marshall. The film of “colleagues” did not have much competition in this bulletin and this has become strong, based on a correct positive review. On their own, Killers has positioned itself as clearly feminine and comedy for all ages, but with a radically different aroma Sex and the city 2. The Lionsgate film is raised as an option similar to Date Night, and sought the memory of his previous films lead actress, Katherine Heigl, The Ugly truth and 27 dresses.

The comedy star last week, Sex and the city in February, has fallen hard as expected. What makes an exaggerated 60% to $ 12.6 M and puts his total at $ 73m, 26 less than the previous film by now. Warner is unlikely to repeat the success of the previous movie, concerned by a terrible word of mouth and fierce competition. The film arouses the interest deducted from their followers and this suggests that jumps to $ 100M but little further.

The fourth release of the week has been the ill-fated Splice, independently of gender production fully dimensioned by Warner. The tape came out with 2.450 cinemas and surrounded by a positive review of some enthusiasm from the most fan of the genre. After its limited release on Friday, the upside is that does not sink during the Saturday, probably indicating an interesting response from the adult sector concerned by the proposal. Now the question is in the pull of recommendation, the element which should keep alive.

# TITULO Recaudación Descenso # Salas Prom/Salas Acmdo.
1 Shrek Forever After 25M$ -41% 4.386 $5.760 183M$
2 Get Him to the Greek

2.696 $6.400 17,4M$
3 Killers
16,1M$ 2.859 $5.300 16,1M$
4 Prince of Persia 13,9M$ -53% 3.646 $4.168 59,5M$
5 Sex and the City 2 12,6M$ -60% 3.445 $3.775 73,4M$
Jack Rico


2010/05/19 at 12:00am

Shrek Forever After

Shrek Forever After

The fourth and final installment of the Shrek series titled ‘Shrek Forever After,’ is in my opinion, one of the funniest movies of the year and draws a tie with How To Train Your Dragon as the best family film of 2010. This Shrek movie felt more real and less fictionalized due to the family arc. There was a human connection I had with this one that for some reason or other I couldn’t find in its predecessors.

This time around Shrek, voice by Mike Myers, has to face his toughest challenge – that of being a father and a husband. Surprisingly, our green giant is not used to being the head of a household and longs for the days when he can once again become a fearsome monster. But when an evil dwarf magician makes his dream come true, our hero does everything he can to return to the times when he had the unconditional love of his family and friends.

The original voice cast of the film return, but the talk now is that Antonio Banderas will spin-off his own movie Puss in Boots. This had to happen. The lovable cat is the best of all the characters and its too bad we had to wait this long to know he’s going solo.

Shrek Forever After
is the best of the series. The film is excellent; it combines a clever comedy with drama, action and poignant moments. The three-dimensional images appear so real that you forget it’s a fictional world. Adults are probably going to enjoy this more than the kids. Thank you Shrek for the memories.

Jack Rico


2010/05/12 at 12:00am

Free tickets to see ‘Shrek Forever After’ in New York!

Free tickets to see 'Shrek Forever After' in New York! invites you to see an advanced screening of one of the best family movies of the year SHREK FOREVER AFTER starring Mike Myers, Antonio Banderas, Cameron Diaz and Eddie Murphy on Saturday, May 15th at 9:30AM at an undisclosed theater in Manhattan. A pack of 4 individual tickets will be sent to the first 50 people.

Synopsis: After challenging an evil dragon, rescuing a beautiful princess and saving your in-laws’ kingdom, what’s an ogre to do? Well, if you’re Shrek, you suddenly wind up a domesticated family man. Instead of scaring villagers away like he used to, a reluctant Shrek now agrees to autograph pitch forks. What’s happened to this ogre’s roar? Longing for the days when he felt like a “real ogre,” Shrek is duped into signing a pact with the smooth-talking dealmaker, Rumpelstiltskin. Shrek suddenly finds himself in a twisted, alternate version of Far Far Away, where ogres are hunted, Rumpelstiltskin is king and Shrek and Fiona have never met. Now, it’s up to Shrek to undo all he’s done in the hopes of saving his friends, restoring his world and reclaiming his one True Love.

1. Fill out the COMMENTS section on the page with your name and email.
2. Wait for one of our staff members to email you an E-Ticket of the film.
3. Print the ticket with you from home or work.
4. The ticket only admits 1 person, that’s why you’ll get 4 so you can go with your family or friends.
5. The ticket is protected from duplication via a scanbar. The scanbar will not work twice.
6. Enjoy the film.

Follow us on Twitter for more advanced screenings!

To see the trailer and pictures of the film, click the poster below:

Shrek Forever After

Tickets are limited and are allocated to a random sampling of respondents. Limit one (Admit-One) pass per person. Seating is first come, first served. No purchase necessary. While supplies last.

Rated PG for mild action, some rude humor and brief language.

The theatrical release will be May 21st, 2010.

Passes are not for sale.

Jack Rico


2010/01/21 at 12:00am

‘Shrek Forever After’ – Exclusive First Review!

'Shrek Forever After' - Exclusive First Review!

I was invited by Dreamworks Studios this week to watch never before seen footage from 3 of their upcoming animated releases for 2010…

– 10 minutes of the superheroe spoof comedy ‘Megamind’ starring Brad Pitt and Tina Fey
– 30 minutes of ‘Shrek Forever After’ starring the old cast
– ‘How To Train My Dragon 3D’ with America Ferrera, Gerard Butler and Jay Baruchel.

All three looked very promising, but Shrek stood out the best in my opinion. The story was the more attractive piece and it maintained its great humor. It is going to be a HUGE hit!

Here’s a breakdown of what I saw followed by some commentary (spoilers!):

The directors and producers took the stage to present and wow us critics with footage from their respective films. Megamind was mostly unrendered and made me wonder of their willingness to even present it. Kudos. The scene they showed us began with our hero Metro Man, voiced by Brad Pitt, at the opening of his new museum. He plays with babies, flies around in circles and cracks jokes until his ceremony is preempted by his blue archenemy Megamind voiced by Will Ferrell, which the story revolves around. They exchange various gags and more jokes until our villain tells Metroman that he is holding hostage Roxanne Ritchi (Tina Fey), the reporter and love of our heroes’ life. He flies to save her and is duped by a ruse that ends his life via a potent laser blast from the sun.

Afterwards, the director Tom McGrath gets on stage again and tells us via colored story boards that Megamind eventually ends up unhappy in the Oval Office of the White House thinking Metroman is dead. We then are shown the poster of the film which we couldn’t take pictures of. Sorry.

The story was very funny, but not enough for me to hail it innovative and fresh. It’s all recycled. At least it looked entertaining and worth a watch. Megamind opens November 5th.

Shrek Forever After:

The exclusive 30 minute scene begins with the opening of the film as a narrator recaps what has happened with the last three Shrek films. He brings us to the present time where Fiona’s Mom and Dad were about to give away their kingdom to the titular villain – Rumpelstiltskin, a dwarf  and loser of a man, desperate for attention and greed for all material goods – in exchange for the removal of the ogre spell on their daughter. He tries to get their signature on a contract but is thwarted when Shrek saves Fiona with his one true kiss. We fast forward and see Shrek with the whole family and friends crew going through their daily routine. But we see it repeated about 5 times in a row symbolizing how overwhelmed and frustrated he is with his life as a father and husband. The poop hits the fan when he screams at the top of his lungs in a kids party and walks out after an argument with Fiona who blames him for everything that’s going wrong.

He ends up meeting Rumpelstiltskin in the forest and convinces him to exchange one day of his life for being a feared and hated ogre once again. Shrek resistantly agrees and his life goes back to normal… but it isn’t normal. He notices that Rumpelstiltskin took away the day he was born, thus he never met Fiona nor does he have a family to love again. Shrek is captured by witches and is taken to Rumpelstiltskin’s new castle in Far Far Away land where he confronts him and escapes along with Donkey. Fade to black.

This was the actual half hour beginning of the film. It was very entertaining and very funny. I must’ve laughed liked 4 times before it ended. Puss in Boots needs to happen ASAP, he’s the best character of the franchise. Shrek forever After opens May 21st.

How To Train My Dragon 3D:
I won’t talk much about this one since it was shown in its entirety and will leave it as part of an official review week of release on March 26. But it was a fun film with great voice acting from Gerard Butler. The film is about the war between vikings and dragons. You can check out the trailer here (link). Overall the film has some touching moments at the end that might move some folks (it did me) and the 3D experience was standard and fun. Nothing ‘Avatar’ like.

My conversations with Jeffrey Katzenberg, Gerard Butler, Jay Baruchel

So Dreamworks takes us to a restaurant called A Voce at the Time Warner Center in Manhattan to frolic and eat with peers. While I’m there about to get a drink, Jeffrey Katzenberg is at the bar with me and I asked him about the decision of showing unfinished and unrendered movie footage so early. He replied “I don’t mind doing if it’s going to garner your attention and make the film a better buy for consumers. You know, I think there’s no reason why it should not be seen if you’re going to get excited. It’s just my thinking.” Kudos to him. This was a crux and still is for most film studios. He’s different and much respect to him for being open about it. The other film directors don’t necessarily agree with him, but do it anyway.

Jeffrey Katzenberg

Several minutes later, a publicist approaches me and says if I would like to meet Gerard Butler and have a chat with him. It was interesting to see this dynamic since it is usually the press pursuing the actors and not vice versa. We had a great chat, he looked slim and not chubby like he did in The Ugly Truth. We spoke about his career, jokes about Phantom of the Opera, the way the movie ‘How To Train My Dragon’ captured his mannerisms and essence and how this is his first feature length voiceover for animation. He’s had previous stints with voice work on television, but not like this. Butler spoke about cringing early in his career at the site of seeing himself on film. He hated it. He has no problems now with it. After some jokes were said about inane things and we moved on to Jay Baruchel.

Gerard Butler

Jay Baruchel approaches me with a trucker hat, a heavy beard and a tattoo of his mother’s name on his right forearm. I ask him about it and he replies I’m going to get a few more on my body for her. He must really love his mother! We then segue into 4 films coming out this year with him as one of the lead roles: She’s Out of My League, How To Train My Dragon, The Trotsky and The Sorcerer’s Apprentice. I asked how happy was he of being in the middle of a comeback. He answers disappointingly that it doesn’t mean anything, it’s all coincidence of the release dates. (as he was cursing up a storm). He continues saying that he’s been through this notion of the IT guys before and nothing has happened, “for example, when I was in ‘Million Dollar Baby,’ everybody said watch out for this guy, he’s gonna be someone. Then when I was in ‘Knocked Up,’ people said I was in a sleeper hit, gonna need to watch that kid. Then in ‘Tropic Thunder’ I was hailed as the one to watch…again! So I say, I don’t believe in being the IT guy nor am I interested.”

Jay Baruchel

He then went on to say, and I believe this is an EXCLUSIVE, that he wants to quit acting altogether. “You know, I don’t wake up with that feeling of love for acting, for this business. I really just do it to pay my mom’s bills and take care of her.” With his beard in tow and the disappointed look, I had to ask if he was pulling a Joaquin Phoenix here. He laughed and scoffed at the notion. He says that it was embarrassing to see that and assured me it was nothing of the sort. We finally concluded with a new movie he’s currently filming called ‘Notre Dame de Grace’ which might be his last project.

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