A movie trailer can often make or destroy a film, especially a blockbuster film. It all depends on which part of the story the studio decides to focus on. In the case of ‘The Amazing Spider-Man’, Columbia Pictures focused on telling the origins of Spider-Man and his search for his abandonment by his parents to American audiences. But that’s not the case in Australia where their new trailer for the arachnid hero is much more entertaining, more balanced with action and humor and less oriented to Spidey’s origins.
To be frank, this is the best preview of the film we’ve seen, and if American audiences had seen this first, we would be discussing how tough the competition would be against “The Avengers“. The American versions of the Spidey trailers are dark in tone, dramatic, and do not have the trademark humor with which we grew up reading in the Marvel comics and Saturday morning cartoons.
The Australian international trailer gives us some new scenes we can sink our teeth into such as The Lizard dialogue, and interactions with Parker and Gwen Stacy.
“The Amazing Spider-Man” opens on July 3 in the United States.