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Spain programming is resulting to be better than any Latino programming. 👇🏽 https://t.co/3i4pyCcRu4

US Latino Pop Stars Archives - ShowBizCafe.com

US Latino Pop Stars Archives - ShowBizCafe.com

Jack Rico

By

2018/03/25 at 10:29am

PODCAST: US Latino Pop Stars Singing In Spanish… A Business Move or A Cultural Rediscovery?

You’ve heard them – Miguel, Demi Lovato, Becky G, Jennifer Lopez – all US Latino pop stars who randomly decided to sing in Spanish. Why? What were the reasons behind it? Is it a money grabbing business move or is it a genuine rediscovery of their cultural roots? Music journalist Isabela Raygoza and myself explore whether Latino music listeners buy into their strategy to reach them in their language or if it stinks of commerce.

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