09.5.2013 | By Mariana Dussan |
In today’s market Latinos are the No. 1 purchasing consumers and by 2015 they will have the buying power of $1.5 trillion according to a 2012 Nielsen report. In music, artists need to strategize how they will attract this bilingual group, and of course for some it might be easier than others. The following six musicians have branded themselves as American artists, but have a Latin ancestry which makes them the representation of the new generations who speak both Spanish and English. Like Christina Aguilera, Jennifer Lopez, and the late Selena these six artists have the power to successfully play both sides – American and Latin – even if they don’t speak Spanish well, or at all.