By Jack Rico
Rated: R for sexual content, nudity, pervasive language and some drug material.
Release Date: 2009-08-14
Starring: Neal Brennan
Official Website: http://www.livehardsellhard.com/
‘The Goods: Live Hard, Sell Hard’ is really funny, whoever tells you otherwise is probably as cold as an ice bucket. The opening scene should tell you everything. I laughed in the first ten seconds, really hard! It’s the second half that withers away, the story line weakens and the jokes start becoming repetitive and dull. Overall though, the film still manages to entertain and engage you enough so as to not feel like you wasted your money at the box office.
A legendary car salesman, Don Ready (Jeremy Piven) whose job it is to save a car dealership in the town of Temecula, California from bankruptcy. What Don doesn’t expect is to fall in love and find his soulmate, which will eventually be a deterrent to achieving his goals.
The characters here are great, the dialogue is fast and yes, vulgar, and the fact that it all takes place in car dealership is cheap and amusing already. Piven brings his Ari Gold persona to the mix and if you like him in Entourage, you won’t mind him here. The only real flaw with the film is in the execution of the storyline in the second half. It falters with an inane romantic story that should’ve never taken off.
Think the Will Farrell films, if you have laughed hard at those you won’t have a problem in laughing your a$$ off on this one.