Diego Luna at the JC Chavez premiere in Los Angeles

ESPN Deportes sponsored a special screening of JC Chavez, Diego Luna’s directorial debut at the Los Angeles Latino International Film Festival (LALIFF), on Monday, September 15, 2008 at the Mann Chinese 6 Theater in Hollywood, California. The film recounts the struggle and success of Julio Cesar Chavez, a national hero from humble beginnings in Culiacan, Mexico to the ultimate boxing superstar.
 
ESPN Deportes and ESPN Classic will premiere JC Chavez on Saturday, September 27 at 10:00 p.m. EST/ 7:00 p.m. PST as part of the network’s Hispanic Heritage Month programming line-up.  The film will also be available on DVD starting September 30 for an SRP of $19.95, distributed by ESPN Home Entertainment. In addition, Netflix will offer the film for digital download.

In pic: Eric Conrad, Director of Programming and Acquisitions ESPN Deportes, Gerardo Quirama, Associated Manager Strategic Programming Planning ESPN Deportes and Diego Luna, Director of JC Chavez.