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Last night Justin Bieber tantalized his fans before bed with a couple of lines from his unreleased single Heartbreaker which he sang a cappella in an Instagram video.
At 12:18 a.m. this morning, the Canadian singer tweeted this message to promote his clip.
In the short video, the star sings: “Ooh girl I have a secret place where we can go. Cause girl I really want to be alone. And baby nobody else got to know”
Since its, release the clip has received over 564,000 likes. Not bad for some self-advertising, wouldn’t you say?
Is “Heartbreaker” for Selena Gomez?
The media has gone into overdrive speculating whether “Heartbreaker” was written for Selena Gomez. However, do we really need to dwell on that? Perhaps not! If the full song lives up to the promise of the teaser, the undefined relationship between the two singers might just take a back seat.
New Fragrance, New Song
This past Monday, a new ad was unveiled for Bieber’s latest fragrance, “The Key.” The promotional material also featured a tantalizing sound clip of “Heartbreaker,” set against an extremely seductive R&B track.
The ad and the song were both impressive, but there was one slight oversight. Beliebers everywhere are in a frenzy, wondering if Justin Bieber’s new fragrance is meant for them, their boyfriends, or if it’s designed to be shared, all because the marketing team forgot to specify whether it’s for men or women. Nevertheless, fans eagerly await the official release of the single. Justin Bieber himself promised on his Twitter account that it would come “soon…very soon.”
Heartbreaker’s “Unique” Release Strategy
In the meantime, according to MTV News, Bieber’s manager, Scooter Braun, has promised an exciting musical journey for fans. “People and fans should be very excited for the end of this year because he’s just written so many songs on the road,” Braun revealed to MTV. “And we decided there needs to be a way to release these songs in a different way than the normal album and be able to allow him to express himself in music while dealing with so many different stories every single day.”
The Burning Question: Is It About Her?
Over the past few months, the 19-year-old pop sensation has often found himself in the headlines due to his personal life, from his relationship with Selena Gomez to his occasional disruptive behavior, sometimes overshadowing his music career. With any luck, “very soon” will indeed be very soon, a relief for fans who’ve been losing sleep in anticipation of the song’s release. Moreover, everyone is curious about this “unique” approach to releasing the single. Secretly, we all want to know if “Heartbreaker” is indeed about Selena Gomez.