What The Univision and Telemundo Upfronts Told Us, Deadpool 2 Review

Published: 2018/05/18 at 6:13pm

05.18.2018

05.18.2018 | By Jack Rico |

In this new episode of Highly Relevant, it’s Upfronts Week in NYC and all the TV networks are making their annual pitches to sponsors with the intention of obtaining millions of dollars to advertise their programming. We speak with journalist/blogger Laura Martinez, about how Univision and Telemundo are trying to adapt to the demographic growth of US-born Latinos, if we’re ready for English-language novelas and why the next CEO of either network needs to be a woman. Then Mike Sargent joins us to review Deadpool 2 and why he thinks it’s better than the original – from its diversity down to its humor.

Episode Summary

Laura Martinez on Univision/Telemundo Upfront – 1:21

How miblogestublog.com was created: 1:47
Key takeaways of Univision and Telemundo upfronts: 9:00
Why Univision has a better sports portfolio: 11:40
Thougorn Lahts on both programming slates: 13:51
Why Spanish-language programming no longer resonating with viewers: 16:46
Network executives’ definition of a Latino is wrong: 18:43
Why Univision needs a new executive team and why there is a disconnect with programming: 21:54
Randy Falco’s replacement needs to be a US Hispanic woman: 23:32
Why we are ready English-language novelas: 26:58
What needs to be included in next year’s upfronts: 30:56
The dismissal of the U.S.-born Latino: 33:54
The complexity of figuring out the Latino viewers: 35:51