Justin Timberlake’s ‘Take Back the Night’ Marks New Era In Music Marketing

For years record labels have marketed albums in a traditional way, but today in 2013 “The Times They Are a-Changin’.” In an era where the music business is suffering, innovation is the only way out!

This week was the world premiere of Justin Timberlake’s awaited “Take Back the Night” video.  The song is the first single from “The 20/20 Experience – 2 Of 2” and is in the top 10 in 20 markets on iTunes. In order to promote its debut JT’s team decided to take it to the next level and create an interactive experience for fans on http://takebacktn.justintimberlake.com/. Read More