03.13.2013 | By Mariana Dussan |
We are pretty excited and you should be too!
With recession and all, the acclaimed director Pedro Almodovar saw his best opening weekend in Spain with his latest film, “I’m So Excited.”
It seems that the director’s return to comedy paid off, According to The Hollywood Reporter, the film, distributed by Warner Bros., earned a sum of €1.9 million ($2.6 million) in the director’s home country, averaging €6,320 ($8,200) on its 295 copies – also Almodovar’s highest screen count ever.
The film came close to “Oz The Great and Powerful,” which earned €1.98 million over the weekend.
Back in 2006, Almodovar reached his now second highest opening with “Volver,” which grossed €1.75 million off of 335,000 tickets sold compared to the 247,000 moviegoers this past weekend.
The high attendance to the movie could be due in part to the innovative marketing strategies used by Warner to promote the film which included: flash mobs breaking it down to the Pointer Sisters’ hit “I’m So Excited” at the Gran Via, Madrid’s central shopping and movie district.
Variety reports that the film is set to premier in Italy on March 21, France March 27 and the United States June 27 – so all of you Almodovar fans, be on the lookout!