Lady Gaga Knows That Naked Sells Pop, But Does It Sell Art?

Lady Gaga recently took her eccentricity to the next level and got butt naked in the name of art, later announcing it to her fans via Twitter.

According to The Los Angeles Times, Lady Gaga starred in a promotional video to garner financial support for the renovation of the Marina Abramović Institute in Hudson, New York. This video is part of Abramović’s Kickstarter campaign, aiming to raise $20 million to establish a living museum and workspace dedicated to long-duration works, which involves performing a single action for over six hours.

Marina Abramović, a renowned performance artist, trained Lady Gaga for over 20 hours. Abramović’s art involves extending everyday actions like standing, sitting, or thinking to their physical extremes through long-duration performances.

In the video, Lady Gaga is seen pushing her body and mind to the limit by engaging in strenuous activities for extended periods. Accompanying the clip was a note explaining that during a three-day retreat in upstate New York, Abramović taught Lady Gaga the Abramović Method. This series of exercises is designed to enhance the participant’s physical and mental presence in the moment.

There was some controversy regarding Lady Gaga’s decision to be nude in the video. Abramović explained to MTV News that Lady Gaga spontaneously decided to disrobe while performing an exercise in nature, aimed at intuiting her way back home.

The campaign, since its launch on July 26, has raised over $260,000 towards a goal of $600,000 by August 25. For more information, the campaign can be visited at kck.st/15kYWJe.